The G-Cloud 15 Framework: What You Need to Know
Introduction
The world of public sector procurement is constantly evolving, and the upcoming launch of G-Cloud 15 is set to bring significant changes for suppliers and buyers alike. Whether you’re a seasoned participant or considering entering the market for the first time, understanding the framework’s structure, requirements, and strategies for success is key to making the most of this opportunity.
What Is a Procurement Framework?
A procurement framework is a structured agreement designed to streamline the process by which public sector organisations can purchase goods and services. Rather than running a full tender every time, buyers can source from a list of pre-approved suppliers, saving time and money while maintaining essential compliance and security standards.
About the G-Cloud Framework
G-Cloud is a flagship framework operated by Crown Commercial Services (CCS) as part of the Digital Marketplace, the government’s central procurement channel for cloud-based solutions. Open to both SMEs and larger suppliers, it offers a route for organisations to sell cloud services directly to the public sector.
At present, G-Cloud 14 is the active version, but preparations are underway for the release of G-Cloud 15 ITT on 23rd October 2025.
The New G-Cloud 15 Lot Structure
G-Cloud 15 introduces a revised lot structure to reflect the latest technology and public sector needs:
Lot 1a: IaaS/PaaS – Cloud Service Suppliers and Resellers
Lot 1b: IaaS/PaaS – Defence and Security Suppliers Only
Lot 2a: SaaS – Infrastructure/Service Management SaaS Only
Lot 2b: All Other SaaS
Lot 3: Cloud Support – Including Managed Service Providers (MSPs)
The Digital Marketplace: Your Gateway to Public Sector Contracts
The Digital Marketplace is a user-friendly online platform that brings together thousands of pre-approved suppliers. Earning a place on G-Cloud grants you access to this marketplace, transforming it into a powerful sales channel for your business.
Suppliers can browse, filter, and respond to call-off contracts relevant to their awarded frameworks. It also acts as a direct line of communication between buyers and suppliers, allowing for contract awards and ongoing engagement.
Key Changes to Expect with G-Cloud 15
G-Cloud 15 is more than just a routine refresh; it marks a shift in how cloud services are procured and delivered to the public sector:
Introduction of a new lot structure, as outlined above
More stringent compliance checks, including FVRAs, TACs, Carbon Reduction Plans, and Modern Slavery Statements
Quality, cost, and social value will now be actively evaluated, not just collected for information
Call-off contracts can be awarded with or without further competition and can last up to 36 months
The framework will run for four years, with opportunities to join or amend offerings at 18 and 24 months
The Growing Importance of Social Value in G-Cloud 15
One of the most significant shifts in G-Cloud 15 is its strong emphasis on Social Value within public procurement. Moving beyond the previous "Themes" model, the framework now aligns with the UK government’s new "Missions" under the Procurement Act 2023. This means that Social Value is no longer an afterthought—it’s a central pillar of how bids are evaluated, alongside Quality and Price.
Key Changes and Emphasis on Social Value
Procurement Act 2023 Integration: G-Cloud 15 is designed to comply with the Procurement Act 2023, making it mandatory to consider Social Value when awarding contracts.
Shift from Themes to Missions: The framework now uses the government's "Missions" approach, targeting ambitious outcomes such as kickstarting economic growth, and providing clearer guidance for showcasing wider societal benefits.
Evaluation Criteria: Bids will be assessed on their measurable Social Value, in addition to Quality and Price, with a heightened focus on demonstrable impact.
Focus on Tangible Outcomes: Suppliers are expected to show real-world benefits to communities, employees, and society at large, moving away from superficial compliance.
Innovation and SME Engagement: By prioritising social impact and innovation, G-Cloud 15 encourages greater participation from SMEs, in line with its open and inclusive intent.
How Suppliers and Buyers Can Engage with Social Value
For Suppliers: It’s vital to articulate how your technology solutions align with the government’s Missions—such as improving local communities, empowering your workforce, or building long-term partnerships. Showcasing demonstrable outcomes and social progress will strengthen your bid.
For Buyers: Use the new criteria to select suppliers that offer not just technical excellence, but also deliver positive economic, environmental, and social outcomes as part of their service offering.
Utilise Social Value Tools: Platforms like the Social Value Portal, accessible via the Digital Marketplace, can help you measure, manage, and report your social value commitments effectively.
Strategies for Success on G-Cloud 15
To stand out and maximise your sales potential, it’s important not to be passive. Instead, proactively demonstrate to prospective clients how they can purchase from you via G-Cloud – and ideally, help shape their requirements.
Understanding Your Competitors
Who is successfully selling services similar to yours?
What keywords or language are they using?
Which public bodies are they working with?
What features or capabilities do they showcase?
Knowing Your Buyers
What services are your target customers buying, and from whom?
Can you reverse-engineer their search behaviour?
Which authorities are actively using G-Cloud, and which are not?
Leverage the G-Cloud Supplier Marketing Toolkit
CCS provides a comprehensive marketing toolkit, including detailed guidance on creating impactful case studies and “DO” and “DO NOT” lists for supplier engagement. Consider:
Building relationships with potential buyers
Attending relevant public sector events
Engaging in early market conversations
Utilising telemarketing, targeted mailers, and emails
Preparing Your G-Cloud 15 Submission
Success on G-Cloud 15 begins long before the portal opens. Here’s how to get ready:
Register for the Digital Marketplace and Central Digital Platform.
Check your eligibility against the framework’s published criteria.
Ensure compliance with financial viability standards, a proven record in cloud delivery, and gather all required documentation.
Optimise your listings with targeted keywords, technical specs, and sector-specific language to improve discoverability.
Track and analyse which search terms and strategies lead to successful bids. Use this insight to refine your future submissions.
Conclusion
G-Cloud 15 represents a new era in public sector procurement, with Social Value at its heart. For suppliers and buyers alike, engaging with this renewed focus means delivering technology that not only meets professional standards but also brings about measurable, positive change for people and communities. By preparing thoroughly and embracing this broader vision, your business can be at the forefront of the digital transformation shaping the UK’s future.
transformacy is the leading Social Value consultancy in the UK. We help clients of all sizes achieve the best possible evaluation marks in their Public Sector tenders. If you would like a free no obligation chat about Social Value tendering best practice and how we can support you, please get in touch.