Improving Public Sector win rates through bespoke Social Value training.
Client Intro
Etio is a global leader education review, transformation, workforce development, and performance benchmarking. Social purpose is at the core of their organisational mission. Recognising that the integration of social value is crucial for long-term success, Etio sought transformacy’s help to strategically embed this principle into their business model and translate this maturity into high-scoring UK public sector bid responses.
Aim
Etio’s primary objective was to empower their sales team to effectively craft high-scoring social value responses for UK public sector bids, improving their bid success rate. This goal required the development of a comprehensive social value strategy that would align Etio’s internal strengths with the needs of local communities and UK public sector priorities. The ultimate aim was to create a sustainable approach that would allow Etio to produce consistent, high-scoring and high-impact social value responses over time.
Solution
To address this challenge, transformacy facilitated an intensive Social Value Training and Strategy Workshop for Etio’s leadership team, comprising key figures from sales, operations, and delivery departments. This workshop provided a thorough exploration of the UK Public Procurement Act, the new Social Value Model, and best practices for crafting social value bid responses.
In addition to knowledge transfer, transformacy led an in-depth strategic session to identify Etio's social value differentiators, exploring both immediate opportunities for "quick wins" and long-term differentiators that could set them apart in future bids. The session was supported by a detailed analysis of Etio's past bid responses, highlighting areas for improvement and aligning them with the company's social purpose.
Results
This collaboration yielded significant outcomes for Etio:
Enhanced Bid Quality & Scores: The sales team gained a robust understanding of the Social Value Model and Procurement Act, allowing them to craft more compelling, strategically aligned responses that consistently score higher.
Stronger Competitive Positioning: Etio identified key social value differentiators aligned with their organisational strengths, local community priorities, and UK public sector objectives, ensuring their proposals stand out in an increasingly competitive bidding environment.
Strategic Roadmap for Long-Term Success: Etio’s team identified actionable "quick wins" to begin implementing their social value strategy immediately.
Client Testimonial
“Our experience with transformacy has been excellent to date – they understood the brief rapidly, mobilised swiftly, and brought their significant experience and expertise to lay out a clear pathway that will enable us to develop our own social value strategy effectively. Social Value is a much misunderstood dimension for organisations like ours who bid into central government frequently, and transformacy were brilliant at explaining it in simple language, and helping us understand where and how we should differentiate our offering”. — Gordon Carver, Managing Director UK&I, Etio
Inspiration
Through this engagement, Etio not only enhanced their ability to win UK public sector contracts but also built a sustainable framework for ongoing success. By aligning their social value initiatives with both community needs and UK public sector priorities, Etio has positioned itself to be a leader in social value within the education sector. Their integrated approach demonstrates that a well-considered social value strategy can drive both business growth and meaningful societal change.