Atlanticus Digital

Atlanticus Digital places sustainability and social value at the heart of its business model, laying a strong foundation for its successful B Corp Certification journey.

Client intro 
Atlanticus Digital is a leading growth agency and trusted HubSpot Partner dedicated to helping businesses achieve scalable and sustainable digital growth. With a proven track record of delivering high-ROI inbound marketing strategies, they are known for their data-driven approach and commitment to genuine, long-term client success. As a dynamic player in the digital landscape, they understood that their values - such as transparency and employee well-being - were their greatest asset. 

Atlanticus Digital's primary aim was to achieve Certified B Corporation status. They sought this independent, globally recognised validation for two key reasons: 

• To Formalise Values: To move beyond simply saying they were a responsible business and legally commit to balancing profit with purpose, cementing their ethical stance for the environment and clients alike. 
• To Gain a Competitive Edge: To utilise B Corp certification as a powerful differentiator in a crowded digital marketplace, attracting mission-aligned clients and top-tier talent who prioritise working with companies dedicated to positive social and environmental impact. 

Atlanticus Digital partnered with transformacy, an experienced B Corp consultant and a Certified B Corp itself, to take the complexity out of the certification process, ensuring a streamlined and strategic approach. Our methodology focused on: 

• Strategic Gap Analysis: We conducted a precise assessment of Atlanticus Digital’s current operations against the BIA’s 80-point minimum threshold, identifying the quickest, most impactful improvements specific to a digital service business. 
• Documentation Ownership: transformacy’s consultants managed the time-consuming process of evidence collation and submission, drafting policies, and ensuring all documentation met B Lab's rigorous standards. This minimised the drain on Atlanticus Digital’s internal resources. 

Results & Benefits
Atlanticus Digital successfully achieved Certified B Corporation status, validating their ethos and delivering immediate business benefits: 

• Unrivalled Credibility: The B Corp badge provides indisputable third-party validation that cuts through marketing noise, immediately signalling trust and ethical practice to clients and partners. 

• Legal Commitment to Purpose: The process legally enshrined the founders' commitment to their mission by updating their governance documents, securing their focus on positive impact alongside financial success. 

• Operational Clarity: The process forced a positive internal review, resulting in clearer, more robust governance and operational policies that support sustainable scaling. Atlanticus Digital now has a verified framework for continuous improvement across all areas of social and environmental impact. 

Atlanticus Digital is now positioned as a genuine leader, proving that high-performance digital growth can, and must, go hand-in-hand with a deep commitment to positive global impact. 

Client Testimonial 
“Working with the Transformacy team on our B Corp certification has been a game-changer. Their guiding hand helped us navigate every step — and in particular, Caitlin’s support was outstanding. She made the process understandable, practical and aligned with our business culture. Thanks to the work we’ve done together, we now operate with a clearer purpose, stronger stakeholder alignment and have already begun seeing measurable improvements across our governance, social impact and environmental practices.” -Niall Parfitt, Director, Atlanticus Digital 

Inspiration 
Atlanticus Digital’s achievement sets a new standard for the digital services sector, demonstrating that market-leading performance can be seamlessly integrated with robust social and environmental accountability. By working closely with transformacy, Atlanticus Digital embedded sustainability and ethical transparency at the centre of their strategy and operations. Their expedited journey to B Corp certification reflects a sincere commitment to responsible business practice and ongoing improvement—a benchmark that now guides their continued progress. We remain a dedicated partner in supporting Atlanticus Digital’s mission and future impact.