Differentiated

Client Background
Differentiated is a forward-thinking B2B marketing and sales agency, renowned for challenging the status quo and embracing creativity to deliver exceptional outcomes. With a core mission centred on innovation, employee well-being, and making a positive social and economic impact, Differentiated strives to set new benchmarks in its industry. The company is deeply committed to sustainability, fostering meaningful experiences for its clients and the wider community.

Project Objectives
In pursuit of aligning its business values with globally recognised standards, Differentiated partnered with transformacy to achieve B Corp certification. The objective was to embed robust social, environmental, and ethical practices into every facet of the organisation, thereby enhancing transparency, stakeholder trust, and long-term sustainability.

Our Approach
transformacy provided end-to-end guidance and hands on support to Differentiated at every stage of the B Corp certification process. The engagement was structured around five key pillars:

• Corporate Sustainability Integration:
  Embedding social and environmental considerations into both strategic and operational decision-making within Differentiated. Comprehensive employee training programmes were launched to build awareness and responsibility around sustainability, while regular Board reviews of social and environmental performance were introduced to ensure accountability and drive continual improvement at the highest level of the organisation.

• Policy and Process Enhancement:
  Developing a formal organisational structure for Differentiated, introducing clear job descriptions and well-defined management responsibilities. The team established a comprehensive Code of Ethics, a robust whistleblower policy, and rigorous internal financial controls to reinforce integrity and governance throughout the company. In addition, regular management meetings were instituted to drive effective strategic planning and support ongoing operational excellence.

• Impact Reporting and Transparency:
  As part of its carbon emissions management strategy, we calculated its greenhouse gas emissions, established ambitious reduction targets that aligned with international best practice benchmarks. The company implemented targeted energy conservation initiatives and successfully offset 100% of its Scope 1 and 2 emissions, thereby achieving carbon neutrality across these key operational categories.

• Stakeholder Engagement and Materiality Assessment:
  Engaging a broad spectrum of stakeholders—including employees, clients, and community representatives—to gather comprehensive insights on Differentiated’s social and environmental performance. Through a robust materiality assessment, the team prioritised critical issues such as staff well-being, technological innovation, operational emissions, and community involvement, ensuring that the organisation’s efforts were focused on the areas of greatest impact.

Outcomes and Impact

• B Corp Certification Achieved: Differentiated was awarded B Corp status, a testament to its commitment to the highest standards of social and environmental responsibility.
• Enhanced Governance and Transparency: The company’s internal governance structures and ethical decision-making processes were significantly strengthened.
• Reduced Environmental Footprint: Through targeted interventions, Differentiated successfully reduced its carbon footprint and improved overall sustainability metrics.
• Positive Workplace Culture: The initiatives fostered a more inclusive, engaging, and satisfying work environment, increasing employee morale and retention.
• Community and Economic Impact: The company’s efforts contributed to positive social and economic outcomes in the communities in which it operates.

Client Testimonial
'This is really important to us, because it validates the approach we have taken as a business since the very beginning. Putting what we do, how we do it and who we work with first has always been our thing, and now it’s a little bit easier to demonstrate. Thanks for your help transformacy.' - Matt Neal, Managing Director, Differentiated

Conclusion
The partnership between transformacy and Differentiated exemplifies the power of strategic collaboration in driving meaningful change. With transformacy’s expert guidance, Differentiated not only achieved B Corp certification but also embedded a culture of sustainability and ethical excellence that will underpin its growth and impact for years to come. This case study stands as a blueprint for organisations aspiring to lead with purpose and responsibility.