Differentiated

Client Background
Differentiated is a forward-thinking B2B marketing and sales agency, renowned for challenging the status quo and embracing creativity to deliver exceptional outcomes. With a core mission centred on innovation, employee well-being, and making a positive social and economic impact, Differentiated strives to set new benchmarks in its industry. The company is deeply committed to sustainability, fostering meaningful experiences for its clients and the wider community.

Project Objectives
In pursuit of aligning its business values with globally recognised standards, Differentiated partnered with transformacy to achieve B Corp certification. The objective was to embed robust social, environmental, and ethical practices into every facet of the organisation, thereby enhancing transparency, stakeholder trust, and long-term sustainability.

Our Approach
Transformacy provided end-to-end guidance and hands on support to Differentiated at every stage of the B Corp certification process. The engagement was structured around five key pillars:

• Corporate Sustainability Integration:
  • Embedded social and environmental considerations into strategic and operational decision-making.
  • Launched comprehensive employee training programmes focused on sustainability and responsibility.
  • Introduced regular Board reviews of social and environmental performance to ensure accountability at the highest level.

• Policy and Process Enhancement:
  • Developed a formal organisational structure, including clear job descriptions and defined management responsibilities.
  • Established a written Code of Ethics, whistleblower policy, and rigorous internal financial controls to reinforce integrity and governance.
  • Instituted regular management meetings for strategic planning and operational excellence.

• Impact Reporting and Transparency:
  • Carbon Emissions Management:
    • Calculated and monitored greenhouse gas emissions, setting ambitious reduction targets aligned with international best practice.
    • Implemented energy conservation initiatives and offset 100% of Scope 1 and 2 emissions, achieving carbon neutrality for those categories.

• Stakeholder Engagement and Materiality Assessment:
  • Engaged a broad spectrum of stakeholders—including employees, clients, and community representatives—on social and environmental performance.
  • Conducted a materiality assessment to prioritise key issues such as staff well-being, technological innovation, operational emissions, and community involvement.

• B Corp Certification Achieved: Differentiated was awarded B Corp status, a testament to its commitment to the highest standards of social and environmental responsibility.
• Enhanced Governance and Transparency: The company’s internal governance structures and ethical decision-making processes were significantly strengthened.
• Reduced Environmental Footprint: Through targeted interventions, Differentiated successfully reduced its carbon footprint and improved overall sustainability metrics.
• Positive Workplace Culture: The initiatives fostered a more inclusive, engaging, and satisfying work environment, increasing employee morale and retention.
• Community and Economic Impact: The company’s efforts contributed to positive social and economic outcomes in the communities in which it operates.

Conclusion
The partnership between transformacy and Differentiated exemplifies the power of strategic collaboration in driving meaningful change. With transformacy’s expert guidance, Differentiated not only achieved B Corp certification but also embedded a culture of sustainability and ethical excellence that will underpin its growth and impact for years to come. This case study stands as a blueprint for organisations aspiring to lead with purpose and responsibility.