Bruynzeel

How transformacy’s expertise in Social Value Proposal Writing secured a multi-million Pound contract for a leading museum project

Client Intro
Bruynzeel is a leading provider of high-density storage solutions, supporting clients across museums, archives, healthcare, and education. Their mission is to help organisations optimise space usage – treating it as a precious resource – and in doing so, contribute to a more sustainable future.

Challenge: Demonstrating Social Value in a Competitive Tender
Bruynzeel was preparing a bid for a major museum contract, where social value accounted for a significant portion of the evaluation criteria. The tender required clear, measurable commitments aligned with the Authority’s social value priority to educate the young both locally in London and Berkshire and within the vicinity of Bruynzeel’s manufacturing base. Bruynzeel aimed to not only meet these expectations but to stand out by demonstrating a deep understanding of local needs and a credible plan for long-term community benefit, underpinned by sustainable skills development.

Solution: Transformacy’s Expertise in Social Value Proposal Writing
To strengthen its bid, Bruynzeel partnered with transformacy to co-develop a compelling social value strategy and response. The approach focused not only on educating the young, but on educational equity, particularly for disadvantaged young people in London, Reading, and areas surrounding Bruynzeel’s factory. Transformacy helped articulate how Bruynzeel’s resources, partnerships, and leadership could be mobilised to deliver meaningful impact.

Key elements of the strategy included:

• Educational Outreach and Mentoring: Collaborating with local schools and youth organisations to provide mentoring, career talks, and hands-on learning experiences in STEM and sustainability-related fields.
• Local Employment and Skills Development: Committing to work experience and training opportunities for young people from underrepresented backgrounds, with senior management oversight and dedicated resources.
• Community Partnerships: Supporting local schemes in Wokingham Borough Council and neighbouring areas, ensuring alignment with regional priorities and enhancing local delivery.

Each initiative was backed by clear KPIs, responsible parties, and a formal monitoring and reporting framework to ensure transparency and accountability.

Results: Full Marks and a Winning Bid
Transformacy worked closely with Bruynzeel’s bid team to embed the social value strategy into the tender submission. The final response was praised by the Authority for its clarity, strong local focus, and comprehensive evidence. Bruynzeel received a perfect score (10/10) for all three of its social value response – the highest among all bidders.

The Authority’s feedback highlighted Bruynzeel’s measurable commitments, senior leadership involvement, and robust delivery plan. This result not only secured the contract but positioned Bruynzeel as a trusted partner in delivering community benefit.

Client Testimonial
“We heard today that we received the highest score for our recent tender bid to the [Procuring Authority]. This was helped in no small regard by us getting full marks (10/10) for our social value response. Huge credit to you all for helping achieve this. So thank you for the guidance, advice and knowledge you imparted to get us the top marks available. We have further tenders to submit to the [Procuring Authority] over the coming months so we will no doubt be asking for further help!” - Archie Waterston, Managing Director UK, Bruynzeel

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Inspiration
Bruynzeel’s success highlights how organisations beyond traditional social sectors can create meaningful impact through public procurement. By prioritising education and local engagement, and aligning with regional goals, Bruynzeel demonstrated that commercial excellence and social value are not mutually exclusive. Their approach also reinforces the idea that social sustainability is a natural extension of environmental responsibility. The project showcases the power of strategic collaboration in delivering high-impact, credible social value proposals.