Identity Global

How transformacy’s Social Value Proposal Writing Secured a Landmark Bid Win for a Global Experiential Events Leader

Client Intro
Identity Global is an award-winning experiential events agency with a legacy spanning two decades. Based in the UK and the Middle East, Identity Global is renowned for shaping the future of brand experiences by blending creative ingenuity with innovative solutions. Their portfolio ranges from high-profile government summits to immersive corporate brand activations, leveraging cutting-edge live event technology and human-centred design to tell brand stories that resonate with diverse audiences worldwide.

Challenge: Demonstrating Social Value in a Competitive Tender
Identity Global set out to secure a significant contract with the Department for Education, competing in a highly contested procurement landscape. A critical aspect of the tender was the Social Value section, which called for a deep understanding of the employment market, a robust plan to address skills gaps, and a commitment to upskilling both new and existing employees. The challenge was to articulate how Identity Global’s approach would not only meet but exceed these expectations, positioning them as a leader in social impact within the events industry.

Solution: Transformacy’s Expertise in Social Value Proposal Writing
To address this challenge, Identity Global partnered with Transformacy, specialists in strategic bid writing. Transformacy crafted a compelling Social Value response that demonstrated a thorough understanding of the events marketing employment landscape, including current skills shortages and the evolving nature of workforce requirements.

Key points from the response included:

• Industry Insight: The proposal highlighted acute skills gaps in advanced digital marketing, virtual and hybrid event technologies, data analytics, sustainable event practices, and project management. It also addressed broader workforce challenges such as competition for top talent, digital transformation, and the need for greater diversity and inclusion.
  
• Comprehensive Employee Offering: Identity Global’s employment proposition was showcased, including a generous benefits package focused on financial, physical, and mental wellbeing, exceeding the UK Living Wage, and robust diversity, equality, and inclusion policies.
  
• Structured Pathways for Young Talent: The response detailed the organisation’s commitment to government employment initiatives, such as T-Levels and Apprenticeships. Identity Global pledged to offer placements for T-Level students and recruit Apprentices from underserved areas, providing practical experience and structured training in fields like Digital Production and Operations.
  
• Upskilling and Professional Development: The proposal outlined ongoing investment in staff development through advanced technology training (virtual event platforms, data analytics), sustainable events training, mentoring programmes, leadership development, and cross-skills opportunities. Employees had access to a learning platform, in-house workshops, and a dedicated professional development budget.
  
• Community and Local Impact: Identity Global’s commitment to supporting local employment and skills initiatives was emphasised, ensuring long-term positive impact in the areas where events are delivered.
  
• This tailored, evidence-based approach was underpinned by robust policies such as blind recruitment and partnerships with specialist organisations, including signing the Armed Forces Covenant and supporting external mentorship schemes.

All of these elements were drawn directly from the comprehensive Social Value response developed for the Department for Education proposal.

Results: Full Marks and a Winning Bid
transformacy’s solutioned Social Value response was instrumental in Identity Global achieving full marks in this critical section of the tender. The clarity, depth, and practical detail of the proposal not only satisfied, but exceeded, the Department for Education’s requirements. This played a decisive role in Identity Global’s success, helping them secure the contract and setting a benchmark for Social Value excellence in the events industry.

Client Testimonial
"We just found out we were successful in our bid scoring top marks for SV – so a huge thank you for your support on it.." — Lindsay Neyjahr, Client Services Director, Identity Global

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Inspiration
With transformacy’s support, Identity Global reinforced its reputation as a forward-thinking, socially responsible employer and industry leader. The successful bid win enables them to continue pushing the boundaries of experiential event delivery, while making a tangible contribution to employment, skills development, and community benefit across the UK and beyond.

This client story demonstrates how strategic proposal writing and a genuine commitment to Social Value can deliver competitive advantage. Transformacy’s partnership with Identity Global is a blueprint for organisations seeking to win in today’s purpose-driven procurement environment.