The Olive Oil Guy

Integrating sustainability and social value into The Olive Oil Guy’s business strategy and guiding the company to successful B Corp Certification.

Client intro 
The Olive Oil Guy is dedicated to supplying world-class, single-origin Extra Virgin Olive Oil (EVOO) from honest farms across the Mediterranean. Founded by Mazen, a certified olive oil sommelier, international competition judge, and culinary lecturer, the company's mission is to demystify the olive oil industry, combat fraud, and champion olive oil as a true craft. 

They source 'liquid gold' from countries including Greece and Italy, offering a curated selection that includes single-origin EVOO, infused oils (e.g., lemon, chilli, and black truffle), and sommelier-selected gift boxes. The Olive Oil Guy emphasises quality, transparency, and education, ensuring all their products are certified by a sommelier and implementing an 'open chain' sourcing process to guarantee authenticity for their customers. 

Aim 
The primary aim was to embed B Corp's rigorous standards of social and environmental performance into The Olive Oil Guy's operations, reinforcing their foundational commitment to transparency and ethical sourcing of 'liquid gold. The ultimate goal was to successfully achieve B Corp Certification. 

Solution 
Transformacy conducted a comprehensive assessment of The Olive Oil Guy's operations, focusing on governance, social, and environmental performance baselines. 

A key element of this process involved a detailed analysis of their supplier and customer base to ensure ethical and sustainable practices throughout the value chain - from Mediterranean farms to the end consumer. This foundational work allowed us to measure their current impact and identify crucial areas for improvement. 

Subsequently, we collaborated with the team to develop and refine numerous policies and an Impact Report, tailored to meet B Corp’s rigorous standards. This included addressing ethical supply chain management (critical for a single-origin food product), waste reduction, and social impact, further aligning their business model with their core value of being a trusted, transparent supplier. 

Results & Benefits 
As the result of our combined efforts, The Olive Oil Guy successfully achieved B Corp certification. This milestone validates their dedication to craft, transparency, and ethical sourcing, distinguishing them as a leader in the specialty food market committed to social and environmental responsibility. The project resulted in the implementation of robust new policies and an Impact Report, embedding B Corp values into the operational DNA of the company, and reinforcing the trust they build with their customers. 

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Client Testimonial 
"Working with transformacy on our B Corp certification was very seamless. Their team is attentive, experienced, knowledgeable, and kind. We achieved B Corp certification in record timing, with very little to worry or stress about. transformacy handled our case with diligence and care. They managed the whole process efficiently from A to Z, advising us correctly at every step of the way." 
-Mazen Assaf, Founder of The Olive Oil Guy 

Inspiration 
This project is an inspiring benchmark for the specialty food and beverage industry, demonstrating that high-quality, craft products can coexist with deep social and environmental commitments. By partnering with transformacy, The Olive Oil Guy rapidly embedded sustainability and ethical transparency into their core practices. Achieving B Corp certification in such short order reflects their authentic commitment to ethical sourcing, setting a standard of continuous improvement that extends beyond the certification process itself. We continue to be a trusted partner in supporting their ongoing evolution.