The primary aim of the project was to embed B Corp principles of sustainability and social responsibility into Urban Front’s business model, with the overarching objective of achieving B Corp Certification.
The primary aim of the project was to embed B Corp principles of sustainability and social responsibility into Urban Front’s business model, with the overarching objective of achieving B Corp Certification.
Client intro
Urban Front is an award-winning, family-run business that designs and manufactures high-end, contemporary hardwood doors. Based in Chesham, their work is defined by a commitment to natural materials, British craftsmanship, and longevity. While ethical practices were already part of their DNA, Co-founder Elizabeth Assaf wanted to formalise their impact and join the global B Corp movement.
For many luxury manufacturers, the B Corp journey can feel like a mountain of paperwork. For Elizabeth, the challenge wasn't a lack of commitment, but a lack of time and clarity. The B Impact Assessment (BIA) is notoriously complex, requiring specific data, evidence, and "deciphering" that can easily overwhelm a busy founder.
Urban Front needed a partner who could:
Cut through the noise of the assessment.
Find creative solutions for supporting documentation.
Manage the process end-to-end so the team could stay focused on their craft.
Transformacy, led by Caitlin and the consulting team, provided a high-touch service designed to make the process as seamless as possible. Our approach was rooted in being "problem-solvers" rather than just advisors.
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Documentation Deep-Dive: We didn't just tell Urban Front what they needed; we rolled up our sleeves to help find alternative supporting documents and solutions when the standard path wasn't clear.
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Proactive Problem Solving: We tackled every hurdle "head-on," ensuring that roadblocks in the assessment didn't stall the momentum of the project.
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Clear Communication: We focused on being "easy to talk to," stripping away the jargon and providing a clear, actionable roadmap.
Results & Benefits: Certification at Pace
By partnering with Transformacy, Urban Front achieved B Corp certification quickly and - most importantly - without the usual "growing pains" associated with the process. They now stand as a verified leader in sustainable luxury manufacturing.
The relationship was built on a simple promise: we do exactly what we say we will.
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Client Testimonial
"I have to say it's been a pleasure working with you all throughout the process. Caitlin and the team have been amazing, very supportive, easy to talk to, always willing to tackle a problem head on and eager to help find solutions and alternative supporting documents. I am 100% sure I would not have been able to do this on my own as there was quite a lot to decipher and I wouldn't have had the time or the patience to do it without help. It is also rare to find a company who do exactly what they say they will!!
Thanks again for making this process as pain free as possible and getting us to certification as quickly as possible. I highly recommend using Transformacy - I am intending to use them again for recertification in 3yrs time." - Elizabeth Assaf, Co-Founder, Urban Front
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